The Psychology of Social Commerce

Tab Juice, a social e-commerce platform, has an interesting infographic on some of the psychological influences that go on in the minds of online shoppers.

When you combine the power of the mind and the force of social shopping, you have a mighty confabulation of social rules and subconscious needs. Together, these things play into the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.

These are interesting factors to keep in mind when building commercial websites as well as when you’re shopping on them. It’s important to be aware of the mental influences on your decisions.

Social Commerce Psychology of Shoppers

via Top Rank Blog

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