Marketers that figure out the LTV of their customers before their competitors will win.
Ben Legg, CEO of digital marketing firm Adknowledge, provides background and insight into LTV, or lifetime value. It’s the business measurement that tells a brand what its customers are worth over time, and subsequently, what it should spend to attract them. LTV can quickly allow one brand to outpace its competitors.
Paris’ Grevin Wax Museum painter Franck Bruneau prepares the head of Rolling Stones lead singer Mick Jagger’s statue in their workshop before it is shipped to Prague for the opening of the museum on April 11, 2014. (Reuters/Philippe Wojazer)
Well, no need to sleep tonight…or ever again. Via In Focus.