I started working on a simple business card for myself the other day. It’s more of a calling card since I don’t have a business to go with it. And it’s not really a calling card either, since there’s no phone number on it. It just has an email address, URL, and Twitter handle1.
It’s a design inspired by this minimalist business card that I posted to my blog a few years ago.
I don’t need a business card at all. I’ve rarely had a reason to give one out, and I’m a terrible correspondent. But it was fun to design.
I recently finished reading Butterick’s Practical Typography, a short web book by Matthew Butterick. It is filled with many practical rules and tips for producing professional-quality typography with common tools. The book starts off with a short chapter called Typography in ten minutes which offers some simple rules to fix the most common typographic violations (it’s a great place to start).
I’ve made several minor design changes on this site over the past few months, primarily focused on improving the typography and visual layout. Butterick’s book showed me a few other areas where I could improve. After reducing the size of the header tags and making some of the typographic elements on the page more subtle, I think it is getting closer to the clean and clear look I’m after. There does not need to be such extreme contrast in the elements on the page, especially since it should be primarily about the words.