Advertising’s bumpy transition

Advertising’s bumpy transition

The Great Discontent: Seth Godin

I read Seth Godin’s blog almost every day, but this interview of him in The Great Discontent provides a lot of background into how he got where he is, and where he’s going with his work.

When I was 14, two things happened. One, I started my first little business and two, I started reading my father’s copies of Forbes magazine. What I discovered is that some people were able to make a living basically doing what I do now. There are plenty of people who back into what it is they want to do, but even though I took many side roads along the way, this is exactly what I wanted to do 40 years ago. I’m thrilled that the universe lined up to let someone as easily distracted and ADD as me figure out a way to earn a fine living making a ruckus and helping people get to where they want to go.